Insights

Strategy. Systems. Scale.

Thoughtful perspectives on high performance websites, smart automation, and scalable digital growth.

Data & AnalyticsOctober 16, 2026

A Practical Guide to Multi-Source Attribution in the Age of AI SEO

When AI overviews hide your top-of-funnel traffic, one dashboard is not enough. Here is how we build a clearer picture from multiple data sources.

SEOOctober 6, 2026

Speed, Trust, Intent: The SEO Pillars Your Website Is Probably Missing

Still optimising for keywords and wondering why it's not working? The real SEO wins in 2026 come down to speed, trust, and intent. Here's what that means for your site.

Web DesignOctober 2, 2026

What Is Next.js and Why Are Agencies Like Air 66 Switching to It?

Next.js is changing how modern websites are built. Find out what it actually means for your site's speed, search rankings, and content management.

AdsOctober 1, 2026

Google Ads vs Paid Social Ads: Which Actually Wins for Lead Gen?

Google Ads or paid social? It depends on your demand, your funnel, and how you measure success. Here's how we help clients decide at Air 66.