Ads & SEO

Be seen. Get clicks.
Grow traffic.

From Google to social media, we run high-performing ad campaigns and SEO strategies that put you in front of your ideal customers.

Impressions142K+22%Clicks4,821+22%CTR3.4%+22%CPC£0.82+22%Campaign PerformanceJanFebMarAprMayJunJulAugSepOctNovKeyword RankingsKeywordPos#1+4#2+7#3+11#5+3#8+6#10+2
Campaign Livenow
Ad Approvednow
Rank #1now
Lead Capturednow
Budget Optimisednow
Campaign Livenow
Ad Approvednow
Rank #1now
Lead Capturednow
Budget Optimisednow
The Problem

Ad budgets get wasted
when there's no strategy.

Slide to see the difference between scattered spend and a campaign that works.

Impressions142K+31%ROAS4.2×+0.8Leads284+67%Cost/Lead£12-42%Traffic & ConversionsActive CampaignsActiveActiveActiveGrowingSearch Results PreviewAd
Page 2 of resultsYour business is not on this pageAds ManagerBudget spent: £4,200PausedPausedLow CTRLow CTRAnalyticsNo clear insightNo clear insightNo clear insightNo clear insight
Before
After

Ad spend going to the wrong audience

Precision targeting that finds buyers

No visibility on Google — buried on page 2

Top rankings for the searches that matter

No idea what’s working or where leads come from

Clear reporting tied to real business outcomes

Ready to make your budget work harder?

Tell us about your current setup and we'll show you what's possible.

What's Included

Everything you need to get found and get clicks

From strategy to reporting, every engagement includes the essentials for ad campaigns and SEO that deliver measurable results.

Ad campaign management

Google, Meta, and LinkedIn ad campaigns built around your audience and goals — from initial setup to ongoing optimisation and scaling.

SEO audit & optimisation

A full review of your current search presence, followed by targeted on-page, technical, and content improvements to lift your rankings.

Reporting & analytics

Clear, jargon-free reports that connect ad spend and organic traffic directly to enquiries, leads, and revenue.

Channels

Where your customers are looking

Different channels reach different buyers at different stages. We match your strategy to the platforms where your ideal customers are searching, browsing, and making decisions.

Google Ads

Search, display, and Performance Max campaigns targeting people actively looking for what you offer.

Meta Ads

Facebook and Instagram campaigns for awareness, lead generation, and retargeting across your ideal audience.

LinkedIn Ads

B2B-focused campaigns that reach decision-makers by job title, industry, and company size.

Google SEO

On-page optimisation, technical SEO, and content strategy to build long-term organic visibility.

Local SEO

Google Business Profile management and local search optimisation to dominate your area.

Content & Link Building

Authority-building content and backlink acquisition to strengthen your domain and rankings.

Why us

What better visibility delivers

Impressions142K+31%Clicks4,821+24%CTR3.4%+0.8%CPC£0.82-18%Campaign PerformanceSpendGoogleMetaLinkedInLive

Campaigns that target the right people

Every pound of ad spend is directed at the audiences most likely to become customers. We build targeting structures that match your buyer profile across Google, Meta, and LinkedIn — reducing wasted spend and improving return.

KeywordPositionChangeVolume1+42+73+25+118+312+514+817+2

Rankings that drive real traffic

Appearing on page one isn’t just a vanity metric. We track keyword positions, organic click-through rates, and the enquiries those rankings generate — so you can see exactly what SEO is delivering.

Variant A2.1%Variant BWinner4.8%Performance uplift+128% CTRConv. Rate4.8%Cost/Lead£12.40ROAS4.2×Leads142

Ads that are always improving

We run structured A/B tests across ad copy, creatives, and landing pages. Every campaign gets smarter over time, with lower cost per lead and higher conversion rates as we identify what works.

Total Sessions18,420+44%Leads Generated284+67%Traffic by SourceOrganicPaidSourcesOrganicGoogle AdsMeta AdsDirect

Growth across every channel

Organic and paid traffic work together, not in isolation. A combined strategy means you’re building long-term visibility while driving immediate results — and not dependent on any single source of traffic.

Our Process

How we run your campaigns

01

Research & audit

Analysing your current search presence, ad account history, competitors, and audience to build a clear picture of where opportunity lies.

02

Strategy & setup

Building your campaign structure, keyword strategy, targeting, and ad creative — everything configured before a single penny is spent.

03

Launch & optimise

Going live, monitoring performance closely in the early weeks, and making data-driven adjustments to improve results quickly.

04

Report & scale

Regular reporting tied to real business outcomes, with a clear plan for scaling what works and evolving the strategy over time.

Case Studies

Real results from real campaigns

See how we've helped businesses grow their traffic and leads through targeted ads and SEO.

Balanced Bodies

We ran a hyper-local Google Ads campaign for Balanced Bodies, an osteopathy clinic in Derby, targeting people searching for back pain solutions in their area. A dedicated landing page with an AI chatbot helps turn ad clicks into booked appointments.

Services Used

  • Google Ads
  • Local Targeting
  • Landing Pages
  • AI Chatbot
Sutherland & Barnett

A long-term client, we redeveloped Sutherland & Barnett’s website with an SEO-first approach. Through on-page optimisation, Google Business Profile management, and locally relevant content, they now consistently rank in the top 3 for competitive terms like ‘hair salon Nottingham’ and ‘hairdressers Nottingham’.

Services Used

  • Web Design
  • Local SEO
  • Google Business Profile
  • On-Page Optimisation
  • Content

Let's put your business in front of the right people.

Book a free 30-minute discovery call. We'll review your current ads and search presence and explore the best strategy to grow your traffic and leads.

Free. No obligation. Just practical advice.

FAQs

Got questions?
We've got answers.

SEO is a long-term investment. Most businesses start to see meaningful movement in rankings within 3–6 months, with stronger results building from 6–12 months onwards. The timeline depends on your starting position, competition, and how consistently the strategy is applied.

There’s no universal answer, but we work with clients across a range of budgets. We’ll recommend a starting point based on your goals, audience size, and platform, then optimise from there. The key is making every pound work harder, not just spending more.

Yes. We manage campaigns across Google, Meta (Facebook and Instagram), and LinkedIn. We’ll recommend the right mix for your business based on where your audience is and what you’re trying to achieve.

Absolutely. Ads and SEO work well together. Ads give you immediate visibility while SEO builds long-term organic reach. Running both means you’re not dependent on paid traffic alone, and the data from ads can actually inform your SEO strategy.

We track what matters to your business — leads, enquiries, calls, and revenue — not just impressions and clicks. You’ll receive regular reports with clear metrics, plain-English commentary, and recommendations for the next period.