Sutherland & Barnett
A long-term client, we redeveloped Sutherland & Barnett’s website with an SEO-first approach. Through on-page optimisation, Google Business Profile management, and locally relevant content, they now consistently rank in the top 3 for competitive terms like ‘hair salon Nottingham’ and ‘hairdressers Nottingham’.
Challenge
Sutherland & Barnett is an established hair salon in Nottingham and a long-term Air66 client. Despite being well-known locally, they were virtually invisible online. When potential clients searched for ‘hair salon Nottingham’ or ‘hairdressers Nottingham’, competitors were showing up first in both the map pack and organic results. They were relying on walk-ins and repeat clients, missing out on the large number of people actively searching for a salon in their area.
Solution
We redeveloped their website with SEO at the core. This included rewriting page content to target the search terms their customers were actually using, improving technical SEO foundations, and creating locally relevant content to build authority. Alongside the site, we optimised their Google Business Profile with accurate information, better categories, regular posts, and a strategy for generating reviews. Every change was made with one goal: getting Sutherland & Barnett in front of people searching for a salon in Nottingham.
Impact
Sutherland & Barnett now consistently rank in the top 3 for their most important keywords, including ‘hair salon Nottingham’ and ‘hairdressers Nottingham’. These are highly competitive search terms, and reaching these positions took a sustained effort over 8 to 12 months. Their Google Business Profile views and direction requests have increased significantly, translating directly into new walk-ins and bookings. They have a sustainable organic presence that continues to drive new clients without ongoing ad spend.