SMART Sales & Investments

SMART Sales & Investments sells around 200 properties a year across Scotland and charges the seller nothing. Owners can choose from three routes: a full open-market sale, a guaranteed direct purchase, or a private off-market sale to their network of investors. It’s a strong offer, but it’s a different offer from a traditional estate agent, and it needed a website that made that obvious in seconds.

The brief came with one firm instruction: ‘I don’t want a standard property website.’ Most property sites look the same, with a stock photo of a front door, a search bar and a grid of listings. SMART wanted something people would remember, and something that felt like Glasgow.

Under the design, the site had a commercial job to do. It is a lead generation website. Every valuation request, referral and enquiry had to reach the team’s own CRM with nothing retyped, and the listings needed to stay current without anyone updating the website by hand.

We designed and built the site in Next.js using Air66 Studio, and we put Glasgow at the centre of it.

A city of their own. The homepage opens on a custom isometric illustration of Glasgow, drawn from scratch. The Clyde runs through it with boats moving along the water. The Finnieston Crane, the Armadillo and the Clyde Arc are all there, traffic moves through the streets, and ‘New on the market’ and ‘Sold’ cards appear over buildings around the city. Further down the page, in ‘The road to sold’, the Duke of Wellington rides his horse along an isometric road past each step of the process, traffic cone on his head, as he should be.

Built to generate leads. The design gets attention, but every section has a job. The headline makes the offer clear straight away: ‘Sell Your Property. Pay Nothing.’ The three selling routes are each explained in plain English. The free valuation call to action appears throughout the page, alongside WhatsApp and phone for people who would rather talk. There are dedicated routes for buyers, for referring a property, and for owners with vacant, tenanted or run-down homes.

Every lead goes into their CRM. We integrated the site with SMART’s own CRM system. Valuation requests, referrals and enquiries go straight into it with the right details attached, so the team can follow up quickly and nothing gets lost in an inbox.

Live listings via API. We connected the site to their property listing software through its API. SMART Listings show current properties automatically, with the investment figures already worked out for investors. When the team lists a property in their software, it appears on the website. Nobody has to upload it twice.

Sharp at every size. The city is built in code as vector artwork, not dropped in as a video or a flat image, so it stays crisp from a phone to a large desktop screen and the animations run smoothly.

SMART Sales & Investments now has a website that looks nothing like a standard property site. It feels like Glasgow, it stands out from the agents it competes with, and it explains a fee-free offer that most visitors won’t have seen before.

It also does the commercial work. Every enquiry lands in the CRM ready for the team to act on, listings update themselves from the property software, and the site works as a lead generation engine rather than a brochure. The team spends its time talking to sellers and investors, not on admin.